The Lego Group's Duplo product line was introduced in 1969 and is a range of blocks whose lengths measure twice the width, height, and depth of standard Lego blocks and are aimed towards younger children. A patent application for the modern Lego brick design was filed in Denmark on 28 January 1958 and in various other countries in the subsequent few years. In 1958, the modern brick design was developed it took five years to find the right material for it, ABS ( acrylonitrile butadiene styrene) polymer. Godtfred saw the immense potential in Lego bricks to become a system for creative play, but the bricks still had some problems from a technical standpoint: Their locking ability was still limited, and they were not yet versatile. It was his conversation with an overseas buyer that led to the idea of a toy system. īy 1954, Christiansen's son, Godtfred, had become the junior managing director of the Lego Group. Although a common sentiment, Lego toys seem to have become a significant exception to the dislike of plastic in children's toys, due in part to the high standards set by Ole Kirk. By 1951, plastic toys accounted for half of the company's output, even though the Danish trade magazine Legetøjs-Tidende ("Toy Times"), visiting the Lego factory in Billund in the early 1950s, wrote that plastic would never be able to replace traditional wooden toys. Christiansen created the motto, still used today, to encourage his employees never to skimp on quality, a value he believed in strongly. The Lego Group's motto, "only the best is good enough" ( Danish: det bedste er ikke for godt, literally "the best isn't excessively good") was created in 1936. Lego bricks Two Lego Duplo bricks with a standard brick for comparison The bricks, originally manufactured from cellulose acetate, were a development of the traditional stackable wooden blocks of the time. Lego had received a sample of the Kiddicraft bricks from the supplier of an injection-molding machine that it purchased. These bricks were based on the Kiddicraft Self-Locking Bricks, invented by Hilary Page in 1939 and patented in the United Kingdom in 1940 before being displayed at the 1947 Earl's Court Toy Fair. In 1949 the business began producing, among other new products, an early version of the now familiar interlocking bricks, calling them "Automatic Binding Bricks". In 1947, Lego expanded to begin producing plastic toys. In 1934, his company came to be called "Lego", derived from the Danish phrase leg godt, which means "play well". The Lego Group began in the workshop of Ole Kirk Christiansen (1891–1958), a carpenter from Billund, Denmark, who began making wooden toys in 1932. Main articles: History of Lego and Lego timeline Hilary Fisher Page's Interlocking Building Cubes by Kiddicraft, 1939 As of July 2015, 600 billion Lego parts had been produced. One of Europe's biggest companies, Lego is the largest toy manufacturer in the world by sales. Annual production of the bricks averages approximately 36 billion, or about 1140 elements per second.įilms, games competitions, and eight Legoland amusement parks have been developed under the brand. Brick decorations and packaging are done at plants in the former three countries and in the Czech Republic. Moulding is done in Denmark, Hungary, Mexico, and China. The Lego Group began manufacturing the interlocking toy bricks in 1949. Anything constructed can be taken apart again, and the pieces reused to make new things. Its pieces can be assembled and connected in many ways to construct objects, including vehicles, buildings, and working robots. Lego consists of variously colored interlocking plastic bricks made of acrylonitrile butadiene styrene that accompany an array of gears, figurines called minifigures, and various other parts. Lego ( / ˈ l ɛ ɡ oʊ/ LEG-oh, Danish: stylized as LEGO) is a line of plastic construction toys manufactured by the Lego Group, a privately held company based in Billund, Denmark.
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